LOGIN      CONTACT GMA      NEW TO GMA?                  

Hotel and Motel Tax Recovery


Losing revenue from irregularly collecting your hotel and motel taxes? As you know, hotels and motels must remit taxes to cities, but some lodging providers comply slowly or not at all. Local governments strapped for time and with staff stretched thin often struggle to regularly collect these taxes. But that’s lost revenue – real money you can spend on vital projects for your city. Don’t let it go uncollected. Let GMA help.

Programs and Benefits

Take a look through our choice of services below. We can help you with any hotel and motel tax situation.

Operation Enhancement Services

With Operation Enhancement, we help you analyze the returns of all your lodging providers during the preceding 36 months.

Our expert analysis results in:
  • A list of detected compliance deficiencies and recommendations about subjecting specific lodging providers to further examination.
  • A review of local ordinances and administrative processes to help make sure hotels and motels are held fully and equally accountable. We may also make recommendations if your local ordinances and administrative processes need updating, standardization, or better enforcement.
At the end of our analysis, you receive:
  • An electronic image file of the hotel and motel returns, which affords you the opportunity to store or discard the paper records.
  • A programmable database that includes all of the data from the hotel and motel return forms. We categorize and break down this data for easy reviewing and reporting.
  • A report of our findings, including an assessment of your local lodging hospitality market. Our findings provide you detailed information about each lodging provider and recommendations about which lodging providers should be subjected to field audits. In addition, our hospitality market report projects how much revenue you should receive according to current market conditions.
  • An opportunity to discuss the findings with a GMA analyst through an interactive online review.
If we discover potentially underreported tax revenue, then we recommend letting us help you collect that revenue through our Compliance Enhancement services.

Compliance Enhancement Services

Let our experienced city experts handle your hotel and motel tax compliance. Our Compliance Enhancement services build upon our Operation Enhancement services by:
  • Performing field examinations of those identified in the operational assessment report as potentially deficient lodging providers and reporting our findings to you. Field examinations include visits to lodging providers, examining their books and records, and reviewing hotel and motel tax ordinance details with them.
  • Providing draft notices of deficiency or letters of commendation to designated hotels and motels. Letters of commendation help build positive relationships with hotels and motels that comply with the city’s ordinance.
  • Reviewing questions and/or appeals from deficient lodging providers and drafting appropriate responses on behalf of the city. We handle this often difficult communication on your behalf.
  • Providing expert witness testimony in court, if necessary, for collection of deficiencies.
  • Conducting seminars for lodging providers and providing those providers with informational materials about hotel and motel tax compliance.

Revenue Management Service

Even better, remove all worries about hotel and motel tax collection. GMA collects the revenue for you. We handle all of the details, from collecting your money to following up on delinquent payments.

Our Revenue Management Service also includes Operation Enhancement and Compliance Enhancement services on an ongoing basis (as deemed necessary).

With our Revenue Management services, we will:
  • Review the city’s hotel motel tax ordinance and report forms, and update as needed.
  • Administer the hotel and motel tax on behalf of your city. GMA receives your tax returns and disburses your funds to you on a monthly basis. Sit back, and just collect your revenue.
  • Meet with all lodging establishments to review the new revenue management service.
  • Provide enhanced reporting and follow up on delinquent payments. Our reports include data about all lodging providers, their returns, their remittances, and any delinquencies. We also contact any delinquent lodging providers on your behalf and follow up to ensure they remit taxes (including any interest and penalties).
  • Monitor your monthly revenue for accuracy.


Operation Enhancement Services
  • $500 per lodging provider field audit
Compliance Enhancement Services
  • $500 per lodging provider field audit
  • $500 per lodging provider
  • $1000 per seminar
  • $125/hour for any additional consulting services
Revenue Management Service
  • $900/year per lodging property located in the City limits or from which the City may otherwise collect the Tax.
  • Operation and Compliance Enhancement Services included.
For more information on GMA's Hotel and Motel Tax Recovery service, you can contact Darin Jenkins at (678) 686-6264, Eileen Thomas at (678) 686-6232 or James Brent at (678) 686-6232. If you are outside the Atlanta metro area, you may also call toll-free (888) 488-4462.

Operation and Compliance Auditing

Acworth LaGrange
Albany Lawrenceville
Americus Loganville
Ashburn Lowndes County
Bainbridge Madison
Bartow County Manchester
Blakely McDuffie County
Byron Metter
Calhoun Milledgeville
Carrollton Moultrie
Cartersville Norcross
College Park Oakwood
Conyers Peachtree City
Cornelia Perry
Covington Pooler
Dahlonega Port Wentworth
Dalton Richmond Hill
Dawson Ringgold
Douglasville Rome
Dublin Roswell
Folkston Savannah
Forsyth Statesboro
Gainesville Stockbridge
Greensboro Suwanee
Griffin Toccoa
Habersham County Tybee Island
Hapeville Union City
Hiram Vidalia
Jefferson Warner Robins
Jesup Waycross
Kingsland Woodstock

Revenue Management

Acworth Greensboro
Americus Griffin
Blakely Hapeville
Calhoun Hinesville
Cedartown LaFayette
College Park Locust Grove
Donalsonville McDonough
Fairburn Newnan
Fayetteville Trenton
Flemington Villa Rica

Hotel and Motel Tax Revenue Administration Overview 
In this presentation, GMA shares common hotel-motel tax collection and recovery problems that cities face, how GMA helps cities solve those problems, and how cities often collect thousands of dollars in lost revenue while forging a strong compliance ethic with lodging providers in their communities.

How It Works: Hotel-Motel Tax Revenue Management 
Many cities undergo a one-time hotel-motel tax recovery audit in order to ensure that lodging providers collected and remitted the correct amount of tax over the past 36 months. But what happens next? How do cities make sure the problems detected in the audit are permanently solved?

Hotel/Motel Tax Revenue Management Services Webinar Hotel/Motel Tax Revenue Management Services Webinar 
View this webinar to learn more about GMA's Hotel/Motel Tax Revenue Management Services. It was recorded on September 15, 2011.

Hotel-Motel Taxes and Tourism Q&A 
October 1, 2006
Whether your city has a relatively large or small tourism industry, the state provides municipalities with an option to capture revenues from tourists who stay in local hotels through the imposition of a hotel-motel tax.

College Park Officials Detail Benefits of Hotel-Motel Tax Collection Program College Park Officials Detail Benefits of Hotel-Motel Tax Collection Program 
Suspecting that their revenue collection was incon­sistent and a bit “topsy-turvy,” College Park City Manager Terrence Moore, Interim Director of Finance and Accounting Nina Mallard and City Clerk Melissa Brooks all shared their financial and operational concerns with the mayor and city council. Everyone agreed: Use GMA’s hotel-motel tax recovery program to help with tax collection, follow-up and education for all 33 lodging providers.

Donalsonville Reaps the Benefits of GMA’s Hotel-Motel Tax Collection Service Donalsonville Reaps the Benefits of GMA’s Hotel-Motel Tax Collection Service 
With a small staff consumed by day-to-day operations, the city of Donalsonville needed help examining its hotel-motel tax collection when revenue began to drop. Enlisting GMA for help, Donalsonville City Manager Marty Shingler says that after a meeting with the hotel and motel owners to clarify the tax laws, his city afterward saw an increase in ongoing tax collection – and even collected some back taxes that they were owed.

CONTACT US ABOUT THE Hotel & Motel Tax Recovery Service
With our many decades of experience working with cities, GMA quickly helps improve your tax administration and establish compliance between you and your city’s hotel and motel operators. Our process ensures that you receive your hotel and motel tax revenue every month like clockwork – without you worrying about collecting it.