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Public Relations

This chapter outlines and demonstrates the often misunderstood role of public relations. This chapter first considers public relations as an integral part of daily government activity. It then suggests ways that government officials can interact effectively with the media. The latter part of the chapter gives specific suggestions for getting the government’s story out to the public and describes the role of the public information officer. 
About the Author
Amy Henderson is Public Information Manager for the Georgia Municipal Association.
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